ANALISIS KESALAHAN BERBAHASA INDONESIA DI BIDANG WACANA DALAM IKLAN PRODUK - PRODUK INDONESIA

  • Dicky Restu Tomo Universitas Ahmad Dahlan
  • Dewi Azizah Damaryanti Universitas Ahmad Dahlan
  • Oktavia Dhiya Rofifah Universitas Ahmad Dahlan
  • M. Wian Arifana Universitas Ahmad Dahlan
Keywords: Language error, discourse, advertising

Abstract

The purpose of this study is to describe the mistakes of Indonesian language in the field of discourse on the advertising of products in Indonesia. The ads analyzed are food ads, drinks, beauty soaps, and others. This research uses descriptive method through two stages namely the stage of data collection and data analysis. The chosen research subject is advertising Indonesian products using written language. While the object is the analysis of errors in the Indonesian language in the field of discourse. The results obtained from this study were found 1 data referencing error usage, 2 data recovery use errors (substitution), 1 data ineffectiveness discourse because there is no impregnation, 1 data conjunction error, 1 data incoherent discourse, 2 error data that deviate from Indonesian language rules, and 2 data on force / ambiguity.

Published
2020-09-11
How to Cite
Restu Tomo, D., Azizah Damaryanti, D., Dhiya Rofifah, O., & Wian Arifana , M. (2020). ANALISIS KESALAHAN BERBAHASA INDONESIA DI BIDANG WACANA DALAM IKLAN PRODUK - PRODUK INDONESIA. Bahtera Indonesia; Jurnal Penelitian Bahasa Dan Sastra Indonesia , 5(2), 192-203. https://doi.org/10.31943/bi.v5i2.82